The general purpose of formulating a marketing plan is to identify the most viable and promising growth opportunities. For a lawyer or law firm the marketing plan helps to achieve this by outlining ways to expand and maintain a client base successfully within a clearly identified market. It also helps to establish and define the goals, principles, procedures, and methods that play a key role in determining future success.
Digital Marketing has changed a lot over the last couple years, yet many law firms are still falling behind. This video will help you to help your firm to get ahead of the rest in the upcoming year.