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Email marketing is a very effective way to promote your products or services, no matter what industry you are in. Email campaigns have gained a lot of importance among companies in light of the current economic downturn. Like all other methods of marketing, email marketing comes with its own strengths and weaknesses. When used correctly, free email marketing campaigns can boost your online reputation, sales and credibility among customers. When conducted carelessly, email campaigns can destroy your relationships with clients. Let’s take a look at some of the pros and cons of free email marketing.
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